The Restaurant was a Michelin-starred establishment specializing in traditional Vietnamese cuisine and fusion cocktails. They wanted to modernize their menu and commissioned a tailor-made graphic design that focused on new school color use and simplicity, featuring hand-drawn patterns of traditional Vietnamese ingredients. The result was a visually stunning menu that perfectly captured the essence of the restaurant's cuisine and cocktails, while also being well-received by their clientele.
The design aimed to create a menu that would stand out and capture the restaurant's style and sophistication. It opted for a new school color palette that incorporated bold, vibrant hues, which would appeal to the younger, more adventurous clientele. The use of color was balanced with clean, minimalist typography to create a sleek and stylish design that was both visually appealing and easy to read.