TNL Website
The art hotel's website design featured a picture-oriented layout, grand color scheme, and intuitive navigation.
TNL is an art hotel where the physical space is the product. The website had one job: make you feel the atmosphere before you arrive.
Design Direction
We designed around full-bleed photography. The layout gives images room to breathe — no overcrowded grids, no competing UI elements. Navigation stays at the periphery so nothing interrupts the visual experience.
Key Decisions
A grand, saturated colour scheme drawn from the hotel's physical palette — deep ochres, forest greens, and slate
Typography that feels editorial rather than transactional — serif headings at display sizes, generous leading
Booking flow integrated seamlessly into the visual experience rather than dropped in as a widget
Optimised image loading: WebP with aggressive lazy loading so the site feels instant even on large imagery
Outcome
A hotel website that earns its place alongside the physical brand — one that makes guests want to book before they've finished scrolling.