My Season
Simplifying patterns and color use, incorporating luxury and elegance — resulting in fresh and sophisticated brand designs.
My Season is a lifestyle brand that needed an identity to match its positioning: elevated, considered, and quietly luxurious. The existing visual language was fragmented — too many patterns, too many weights, no clear throughline.
The Brief
Simplify without losing warmth. Create a system that feels curated rather than minimal, and luxurious without being cold.
What We Did
We reduced the palette to three core tones — a warm neutral, a deep forest green, and an uncoated cream — and built the identity around a refined wordmark with generous letterspacing. Patterns were rationalised into a single signature motif used sparingly.
Full brand identity: wordmark, colour system, typography hierarchy
Brand guidelines covering print and digital applications
Packaging system for seasonal product lines
Photography direction and art direction for campaign imagery
Result
An identity that photographs beautifully in-store, on packaging, and across social — and that the team can apply consistently without a designer in the room.