Why a Payment Platform Matters

If you've ever run an online store, subscription service, or digital course, you're probably familiar with Stripe or PayPal. These tools are essential for processing payments and powering your online business. PayPal has been around since 1998, while Stripe quickly rose to fame for its developer-friendly integration.

However, they’re not always the perfect fit for every business model. While building a new online store for a client, we recently discovered a compelling alternative: LemonSqueezy.

About LemonSqueezy

Founded in 2020 by a former GM/VP of Bluehost and HostGator, LemonSqueezy was built with a deep understanding of SaaS and digital commerce needs. It focuses on simplifying the payment process, particularly for:

• Creators and digital entrepreneurs

• Small SaaS startups

• Subscription services (e.g., courses, ebooks)
  
  

  

Key Features:

• Multi-currency support

• Digital and physical product sales

• Easy API integration

• Affiliate marketing program

• Usage-based billing

• Customer portal

• Built-in email marketing tools

Most notably, LemonSqueezy’s pricing is more accessible than Stripe or PayPal, making it ideal for creators and bootstrapped teams.

Stripe Acquires LemonSqueezy—Still Operating Independently

In 2024, global payments leader Stripe officially acquired LemonSqueezy to expand its footprint in the creator economy and SMB market. Importantly:

LemonSqueezy will continue to operate independently, retaining its brand identity and unique feature set.

This means current and future users can still enjoy the platform’s user-friendly interface, flexible subscription tools, affiliate system, region-based pricing, and built-in email marketing—all now backed by Stripe’s infrastructure.

How to Use LemonSqueezy: 3 Real-World Use Cases

1. SaaS Billing and Licensing

LemonSqueezy integrates with your software licensing to handle renewals and subscriptions. It even allows for usage-based billing, where customers are charged based on usage or traffic volume.

2. Membership and Course Platforms

Running a learning platform or paid content site? LemonSqueezy supports pricing by region, 130+ currencies, and global tax calculation. You can also sell ebooks or premium content directly alongside your membership plan.

3. Online Shops and Appointment-Based Businesses

From product sales to service bookings, LemonSqueezy supports multiple service offerings and payment types. Its affiliate features allow loyal customers to refer others and earn discounts. Plus, the integrated email marketing lets you keep clients updated with promos and news.

Conclusion: Build Smarter with LemonSqueezy

Whether you're launching a SaaS product, creating a membership platform, or setting up a digital storefront, LemonSqueezy offers a future-ready payment infrastructure that scales with your needs. And if you're unsure how to integrate it into your business, that's where we come in.

Mwh Studio helps startups and creators navigate the tech stack—providing expert support in payment system setup, subscription flows, and custom website development.